It is the new year, and I have an idea to help kick-start your marketing efforts. In November of last year, I participated in National Novel Writing Month (NaNoWriMo). In a 30-day period, I contributed 50,000 words to a new book. It was exhilarating, not to mention that it accelerated the writing process. I am much further ahead on the project than I had initially planned for and I’ve adjusted my schedule accordingly.
So, in the spirit of the new year and NaNoWriMo, why not have your own novel marketing month? Every day for 30 days, contribute to the marketing of your book. Whether it is writing a blog post about your book, contacting a reviewer or creating a video about your book.
This can do two things for you.
- It can give your marketing efforts a serious boost. By contributing to the marketing of your book every day for 30 days straight without a break, you’re increasing the opportunity that your marketing will find traction somewhere along the way. The more “at bats” you have, the more likely you are to get a hit.
- You will gain a comfort level with marketing your book and by extension build your author brand. In essence, you will form a marketing habit. You’ll develop a taste for it.
Just as writing takes a commitment, so does marketing. Make the commitment and pick a month to spend every day marketing your book.